Marketing Campaigns

Social Media Campaign - Big Valley Auto Auction

Timeline: March 2025 – Present

To strengthen our digital presence, I hired a videographer to make social media a core focus of our marketing strategy. Together, we created engaging content that highlights our brand, events, and community involvement.

Results:

  • Facebook: 1,080,249 total views

    • Interactions increased by 125% (15,778 total)

    • Followers grew by 708%, reaching 3,468

  • TikTok: Reached 1M+ views

    • 22K profile visits

    • 21K likes

    • 756 comments

    • 2.3K shares

Outcome:
This ongoing campaign significantly increased audience engagement and brand visibility across social platforms, positioning the company as an industry leader online.

Website Traffic Growth Campaign - Big Valley Auto Auction

Timeline: January 2023 – Present

Objective:
Increase website traffic, improve search rankings, and strengthen the company’s online presence through consistent, high-quality content and SEO.

Approach:
To drive more visitors to our website, I developed a full content and digital marketing strategy that included:

  • Building a Learning Center featuring 137 articles and 62 videos focused on industry education and FAQs.

  • Optimizing website SEO and adding targeted keywords across pages and blog content to improve Google ranking.

  • Launching Facebook and Instagram ads to attract visitors and retarget audiences.

  • Creating a newsletter and sending 3–5 marketing emails per week with updates on events, inventory, and new blog releases.

  • Expanding YouTube content with video links directing viewers back to the website.

Outcome:
This campaign transformed the company’s online visibility — website traffic increased by nearly 500% overall, and organic reach expanded by over 3,000% thanks to consistent SEO optimization, educational content, and strong social media integration.

CRM Implementation & Lead Generation Campaign

Timeline: Launched 2023 – Present

Objective:
Transform the sales process from traditional door-to-door outreach into a digital, data-driven system that tracks visitors, captures leads, and supports automated follow-ups.

Strategy:

  • Implemented a CRM system using HubSpot to centralize lead tracking and automate communication.

  • Created custom forms and email workflows to capture and nurture leads.

  • Designed and launched newsletter, blog, and inventory signup forms to grow the subscriber base.

  • Integrated and tracked “Sign Up Now” forms from a third-party website to identify visitors converting directly from the company’s website.

  • Developed a lead scoring system to help the sales team identify and prioritize the most engaged contacts.

Results:

  • 11,183 total leads generated through CRM forms, emails, and website sign-ups.

  • 931 leads subscribed to the company newsletter.

  • 580 leads signed up to receive weekly blog updates.

  • 2,771 leads subscribed to weekly inventory emails.

  • Remaining contacts were captured through third-party “Sign Up Now” forms, tracked directly through the CRM.

  • Lead scoring system improved visibility into top-performing prospects, enabling faster, more targeted follow-ups.

Outcome:
The CRM transformed the company’s sales process, shifting from door-to-door efforts to a fully digital lead management system. With automated tracking and detailed analytics, the sales team can now monitor engagement, segment audiences, and focus on high-quality leads for stronger conversion rates.